New labels are in, and that also means: new Bärbucha Kombuchas are on the way!
We were waiting for those 19 labels to come in, so that we can do the change over before the month of December is over.
So, what is changing?
Our Classic Line, as seen on the first pic will lose Ginger Kombucha, and also our Jun.
Ginger will be gone for good. Jun will move to our Premium Line, and will be made with just one single tea. Nothing else.
The reason why we are saying good bye to Ginger is this: back in 2015, we were the first, and only ones that made it. Now, 4 years later, everyone and their mother makes it.
And we dare to be different!
Instead of those two, our Classic Line will pick up two single tea Kombuchas.
Now, also our Premium and Special Lines will have full labels.
The Special Line will lose Ivan Chai Kombucha. We'll run it while we have the tea, and then it's a definite good bye.
The Premium Line will loose Guayusa.
And not that there's something with Guayusa (or Ivan Chai). We love them both, but we want to concentrate on single tea Kombuchas.
For that reason we are expanding our Premium Line with a couple of new and exciting tea Kombuchas. This line will have nine different Kombuchas, made with teas ranging from white, through green, Oolong, black and Pu-Erh.
And we are very excited about that.
In addition to those 3 lines, we will also feature specials out of single and unusual teas.
And finally, a change that was a bit overdue. We will not be BIO certified after Dec, 31st.
This was something that did not bring anything for us, except for high costs on the yearly basis, and a lot of wasted time with unnecessary paperwork.
Why we decided to move away from BIO certification? That is something that requires a separate blog post.
All in short, we are happy, and less constrained without it.
For now, we have a lot of work with changing things over. Like setting up bottles with new labels.
And setting up up Kombucha that will stay! Like this delicious Lapacho.
Comments